04 The DCN Punk Principles?
On the Way to Value Co-Creation
On the Road - and NOT on PowerPoint
The core function of the DCN is dynamic matchmaking between leading companies and digital ecosystems such as universities, innovation leaders, students, etc. The focus is on implementation.
DCN PUNK Principles
- TRUST: Cooperative-confidential collaboration means that management and in-house experts exchange information openly and confidentially with each other and with researchers about the actual findings and challenges.
- SPEED: Systematic knowledge acquisition and implementation-oriented action means the application of proven and uniform methods in order to understand the issues both technically and from a transformation perspective and to implement them quickly.
- EXCELLENCE: Teams work together across companies on interdisciplinary issues to realize specific implementation topics - if necessary, involving the digital ecosystem. Excellence means striving for the global benchmark.
- IMPACT: Anchor the findings sustainably and measurably in the business model and corporate culture.
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PUNK: Breaks rules, is disruptive. Because digital transformation follows a different system logic. The horizon is expanded by involving the next generation (such as students, start-ups and visionaries) and
openness beyond traditional hierarchies.
How can you benefit from DCN?
Learn more in the next step.
